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MUMBAI: The launch of JioHotstar, a powerhouse streaming platform combining Jiocinema and Disney+ Hotstar, was nothing short of a marketing masterstroke. The announcement, perfectly timed with...
MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open up consumption metrics on their...
MUMBAI: There is nothing such as a freebie; everything has a price. A lot of misinformation has been put out about the charges that JioHotstar is...
MUMBAI: It’s a winner! All we can do is doff our hats to Uday Shankar and his band of JioStar men. The vice-chairman of JioStar and...
MUMBAI: It’s a giga merger. Two of India’s leading brands fusing into one. Can the branding, the logo, and brand ident that emerge be any less?...
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