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MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
MUMBAI: Advertising and media agencies in India have got a breather on the net billing issue. Even as the Indian Broadcasting Foundation (IBF) announced that its...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
MUMBAI: Viewership data for individual news channels from 7 October 2012 will be available on 9 January when TAM Media Research, the television ratings service provider,...
MUMBAI: The industry will have to wait longer to get to know how audiences watched television for the last nine weeks in a digitised environment. TAM...
