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MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
