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NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian...
MUMBAI: The Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) Wednesday formally announced the official formation of...
MUMBAI/NEW DELHI: Television news broadcasters are pressuring for a monthly ratings system that will free their content from being weighed on a weekly basis, but advertising...
