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NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On...
The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently...
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best possible understanding of the viewing profile was a point...
The clock is ticking for the entry of a new ratings currency. Market research agency ORG Marg’s Intam data, the older of the two established ratings...
Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first...
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