NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will...
MUMBAI: Zee Entertainment Enterprises has hired Heena Lulla Singh as vice-president for creator economy, marking the company’s latest bet on influencer-driven content as traditional broadcasting faces...
MUMBAI: Bengaluru is having a missing persons crisis on hoardings, not in homes. Over the past few days, the city has been plastered with giant posters...
MUMBAI: Saregama has snapped up a further 36.63 per cent of Pocket Aces for a cool Rs 127.47 crore. This latest splurge, a second tranche if...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...