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MUMBAI: In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals with major telecom players. While all...
MUMBAI: While the growing over-the-top (OTT) ecosystem in the country is providing a large number of opportunities to platforms and content creators, it is still riddled...
MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number...
MUMBAI: Video streaming services are in the race to grab the attention of India's surging internet audience. Streaming platforms have left no stones unturned with their...
MUMBAI: The over-the-top (OTT) ecosystem in India has evolved rapidly in the last two-three years attracting large international players along with the growth of home-grown ones....
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