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‘Live streaming’, ‘Video on demand’, ‘data crunching’, ‘branded content’, ‘geo-targeting’, ‘digital measurement’, ‘native advertising’, ‘programmatic’, ‘digitisation’, ‘demonetisation’….2016 has generated enough buzzwords for the Indian marketer. So...
MUMBAI: The growth in Foreign Direct Investment (FDI) has been significant after the launch of ‘Make in India’ initiative in September 2014. The country has seen...
NEW DELHI: The government is set to ban e-mail services such as Gmail, Yahoo, Hotmail, etc for official communications by December this year to safeguard its...
NEW DELHI: As part of the revised uplinking policy, the Indian government has proposed that all foreign news channels like CNN and BBC seeking temporary uplink...
NEW DELHI: The Indian government has mooted a proposal of minimum net worth for all TV channels uplinking from India on the lines of norms prevalent...
