MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before...
MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM...
MUMBAI: Phew! One can finally breathe a sigh of relief now that the three stakeholders – Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI)...
It has clearly broadcast its intent: the Rs 37,000 crore Indian TV broadcasting industry wants change in the way TV viewership is monitored in India. Though...
NEW DELHI: Indian TV viewers are going to be a delighted bunch. Reason: the number of TV commercials being bombarded at them on TV channels just...