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Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the expansion of its Open Measurement Software Development Kit (OM SDK) to include...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the launch of the Accountability Platform, a technical audit framework designed to help...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within the Advanced TV Commit Group, the initiative...
