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ITC Foods, the foods division of ITC Limited has built many brands and sub brands through aggressive advertising and marketing moves. This year the foods division...
For over 50 years FMCG major Hindustan Lever has dominated the Indian market with brands that have become a household name for many. Now it is...
MUMBAI: The Chennai-based South Indian music channel SS Music will unveil its 2005 calendar year for events with VJ Factor in September. The channel will commence...
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
He talks of a “marketing meltdown” in the country. FMCGs are his real targets. Harish Bijoor does not mince words while reasoning a greater ‘autonomy’ for...
