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MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL...
MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL...
KOLKATA: SureWaves MediaTech, a Bengaluru-based digital media-technology company, has joined hands with Hansa Research, to carry out third party audit and validation of the entire SureWaves...
MUMBAI: The debate over portrayal of women in our advertisements and soaps is ever going. Remember the recent Airtel advertisement which created a furor as people...
MUMBAI: Is the rollout of DAS having an impact on cable & satellite TV’s reach? Prima facie it seems to be if one goes by the...
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