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Mumbai: What is cancel culture? “Cancel culture is a way of expressing dissent or the practice of withdrawing support for (cancelling) any offensive or objectionable content...
Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways...
Mumbai: Let’s start with some simple math: Newspapers used to have an average engagement of one hour in the 1990s. This has fallen to two to...
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
