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Mumbai: ‘Influencer marketing is the future,’ ‘Influencer marketing helps brands reach millions,’ and ‘Influencer marketing has limitless potential.’ We see such statements across articles, news, blogs,...
Mumbai: Fantasy sports began in 1962 with a football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior connectivity, dynamic needs for social...
How can we increase market share? Can we meet the demands of consumers who want to watch high-quality video on any screen, anywhere, anytime? What should...
Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was...
Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good...
