MUMBAI: GroupM revised their annual estimated advertising expenditure (AdEx) for 2014 from 11.6 per cent to 12.5 per cent released earlier this year. The AdEx revision...
MUMBAI: WPP’s GrpupM is out with its biannual ‘This Year, Next Year’ report forecasting the global advertising investments. As per the report the ad spends will...
MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to...
MUMBAI: The country is gearing up to celebrate India’s 68th Independence Day. The patriotic fervor is in the air. Everything from channels to radio stations, newspapers,...
MUMBAI: Part of WPP Group, Quasar, a full service digital agency, has appointed Rasika Bamba as the new regional head, north and east. She will...