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MUMBAI: WPP has launched Data Alliance in India with an aim to enhance data-driven solutions and activate e-commerce, mobile, and social data strategies. The Mumbai based...
MUMBAI: After recently having met Indian Prime Minister Narendra Modi in New York at the CEOs’ Roundtable Conference, WPP CEO Martin Sorrell is in India and...
MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay...
MUMBAI: WPP’s GroupM will only work ad network partners who use the Trustworthy Accountability Group’s (TAG) anti-piracy guidelines. The agency has mandated that its media partners...
MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September,...
