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MUMBAI: WPP’s GroupM has added The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a...
MUMBAI: Mindshare and GroupM have inked a global alliance with Crayon Data for the latter’s foray into the Indian market. The development comes hot on the...
MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director. He comes in from Maxus...
MUMBAI: Even as WPP’s GroupM has revised down its global ad investment growth predictions to 4.5 per cent in 2016 ($22 billion incremental) from the earlier...
MUMBAI: U.K advertising spending in 2015 is anticipated to grow by seven per cent, and in 2016 GroupM predicts strong demand for digital advertising will usher another...
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