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MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer...
MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice...
MUMBAI: In 2019, the overall sports sponsorship industry grew by 17 per cent to Rs 9000 crore, says a report released by ESP Properties – the...
MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand...
MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2020. As per the GroupM futures report ‘This Year, Next...
