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Mumbai: With the Indian Premier League (IPL) leading the charge, cricket contributed Rs 5,133 crores ($694 million) to the total sports sponsorship in India in 2020,...
NEW DELHI: The Covid2019 has not only crushed the global economy, but it has badly impacted the live sporting events across the world. Every sporting event was...
NEW DELHI-. As numerous tournaments around the globe are making their comeback, the Indian Premier League (IPL) is going to bring smiles to cricket fans’ faces...
MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as...
MUMBAI: Senior media professional Lalit Agrawal joined Zee Entertainment Enterprises Limited (ZEEL) in April after ending nearly a decade-old stint with OMD India. He has joined...
