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MUMBAI: We asked ChatGPT to list the the major trends that shaped the media and entertainment industry globally. The points below popped up. It makes for...
MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8...
Mumbai: Merzigo, a leading Turkey-based technology company that offers video monetisation and channel management solutions for producers, broadcasters, and distributors in the global advertising-based video on...
Mumbai: DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has released its report for the year 2022, “Four Fundamental Shifts in...
Mumbai: Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season...
