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MUMBAI: Ahead of the general elections 2019, BJP has topped the list of political advertisers on Google. It has recorded an advertisement spent share of around...
MUMBAI: Social media network Facebook, in its first big crackdown ahead of the Lok Sabha polls, has taken down around 700 pages associated with various political...
MUMBAI: For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite...
MUMBAI: Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US –...
MUMBAI: Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide...
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