MUMBAI: In celebration of the agency’s 150th anniversary, JWT today announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich...
MUMBAI: Judges have come and gone, but what had remained consistent about Fox’s American Idol apart from host Ryan Seacrest, are the sponsors. However, in...
MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network,...
MUMBAI: Location-based mobile advertising platform AdNear raised Rs 350 million ($6.3 million) from Sequoia Capital and Canaan Partners in the first round of early-stage venture funding....
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...