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MUMBAI: The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and...
MUMBAI: The growth of the regional sector in the media industry was discussed on the third day of FICCI Frames 2019. Experts from the television sector...
MUMBAI: The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels...
MUMBAI: To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While...
MUMBAI: With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks...
