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MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded...
MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working...
MUMBAI: As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example...
Mumbai: Humanity plunges into despair; panic spreads like plague. The death of Superman spells a terrible reign of darkness. Will a band of unlikely allies vanquish...
MUMBAI: The world’s largest over-the-top (OTT) player, Netflix, makes up 15 per cent of the total downstream volume of traffic across the entire internet, according to...
