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NEW DELHI: What do you do when you don’t have the hottest sporting properties (read cricket) that ignite India? Create hype around other leading events, what...
India is not a sporting nation. Nothing sells in India except cricket. Haven’t we heard these before? A nation of a billion people is yet to...
MUMBAI: With football fever catching on courtesy the ongoing Euro 2004 tourney, Uefa has announced that the site euro2004.com – surpassed the overall page view record...
MUMBAI: ESPN Star Sports has won the worldwide telecast rights for next month’s Asia Cup. The rights, which include global exclusive television broadcast of the tournament,...
