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MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This...
MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the US, establishes a framework...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
MUMBAI: When Kantar Market Research Services, a shareholder of India’s only operational ratings agency TAM Media Research, decided to go to court against the government’s cross-shareholding...
