MUMBAI: TAM’s (Television Audience Measurement) week 18 data for HSM (Hindi Speaking Market) signifies continuous dominance of Star Plus in the GEC segment as the general...
MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between...
MUMBAI: The past one year has seen oodles of action in the general entertainment channel (GEC) space. New programming, new channels, second and third channel launches...
MUMBAI: The past few weeks saw two major players Colors and Zee TV fighting for the second spot on the TAM TV ratings chart. While last...
MUMBAI: 2015 seems to be an exciting year for television spends. According to the Pitch Madison report, in 2015 television spends are projected to grow to...