MUMBAI: Mindshare, a WPP strategic planning and media investment agency, has announced the establishment of a newly formed Content Marketing and Strategic Partnerships practice. This is...
MUMBAI: Information & Broadcasting (I&B) Minister Manish Tewari said the government will pursue implementation of the second phase of switchover to digital delivery of television channels...
MUMBAI: The International Advertising Association‘s (IAA) India chapter has revealed the categories for the first IAA leadership awards. The categories cover a wide spectrum of verticals...
The Indian television industry is poised for a dramatic transformation. 2012 saw significant changes in almost every aspect–increase in channel offerings, high-decibel launches, variety in content,...
MUMBAI: Xeon Films & Entertainment, film branding and marketing agency, said it has signed a long-term nine film deal with Dar Motion Pictures (DMP), the film...