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MUMBAI: According to GroupM study, Internet advertising has seen a 16 per cent rise over the previous year reaching to $84.8 billion in 2011 and accounting...
Music industry seeks protection of IPR, enforcement of laws MUMBAI: Riding high on technological changes, the music industry and its affiliates in India are...
MUMBAI: The total value of E-commerce activities within India has exceeded Rs 5.7 billion during 2004-05, according to a research conducted by Internet & Online Association...
Corporate identity and image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes. What is now new is...
Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of “tummy branding.” Some argue that this is how news is...
