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Mumbai: Indian women account for 28 per cent of the country’s total app consumption, with rural users accounting for 16.4 per cent. Together they drive over...
Mumbai: The e-commerce sector’s ad volume share is growing on television at 20 per cent every year since 2019, as per data by Tam Media Research...
Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s...
Mumbai: Wow Skin Science’s former executive Madhur Acharya has joined Lenskart as vice president of e-commerce. Acharya quit the personal care brand as vice president of...
Mumbai: Homegrown e-commerce marketplace Flipkart has announced the launch of its latest digital campaign for Flipkart Grocery – a category that continues to see exponential year-on-year...
