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Audio-visual spending jumps 39 per cent as print budgets shrink by over 40 per cent
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
HAMPSHIRE: The subscription economy is heading for $1.2 trillion by 2030, up 67 per cent from $722 billion this year, according to Juniper Research. But consumers...
Mumbai: In India, OTTs are regarded as one of the most important aspects that influence consumer behaviors. In a recently published report, in collaboration with Warc,...
Mumbai: Digital video social network YouTube has announced the launch of ‘Primetime Channels.’ Users will be able to sign up, browse, and watch TV shows, movies,...
