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Bollywood’s growing popularity overseas, has led South Africa ‘s national public broadcaster SABC to air, for the first time, a series of Hindi films over a...
Citing data covering four weeks (week 18-21 ending 24 May 2003) for all individuals in C&S homes across all-India TAM markets minus the south, MAX has...
MUMBAI: Is programming content more important than the platform? Does airing a movie slightly earlier than a much-promoted blockbuster on a rival channel make a difference?...
MUMBAI:Trust MAX to experiment and innovate – that too in style. After the much-hyped Cricket World Cup that reaped fruitful returns for the channel, it is...
MUMBAI: If there was no Lagaan to draw in those extra viewers in India, in the US, the 75th anniversary edition of the Academy Awards entered...
