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NEW DELHI: Striking a bullish note, Sony Entertainment Television (SET) India feels it will make profits after tax (PAT) at the end of the current financial...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
SET India CEO Kunal Dasgupta is in an angry mood. The reason: the overkill of the TRP for sale coverage on CNBC India. Dasgupta told indiantelevision.com...
