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Mumbai: The meaning of brand safety has evolved over time for marketers. In traditional marketing, a marketer’s focus was to ensure their trademarks and copyrights were...
As long as the flow of information shifts from the old model of “from one to many” to “from many to one,” the current TV and...
Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the...
MUMBAI: The Internet & Online Association (IOA) has released a study which includes a review, analysis and recommendations of the Information Technology Act, 2000, the Indian...
The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
