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MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the...
MUMBAI: WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups. Lauding India’s...
MUMBAI: Following a multi-agency pitch, Hooq, the video-on-demand service, with a new mobile first approach, has appointed Motivator (a GroupM company) and FoxyMoron as its digital...
