MUMBAI: Change is the only constant. Only it’s happening at a much more rapid pace today! From the changing consumer, to building relevant media, to moving...
CANNES: Consumers will increase their power as the direct arbiters of the mantle of celebrity, thanks to the explosive growth and use of new entertainment technologies...
NEW DELHI: The consumers of cable television in Delhi may have to bear the wrath of the cable industry if indications are anything to go by...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...