Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising...
NEW DELHI: Social media has emerged as one of the most powerful tools in elections. All the political parties are making the utmost use of social...
MUMBAI: With less than 10 days left for the most awaited General Election of India, where the country selects its next prime minister, global social media...
MUMBAI: Social media network Facebook, in its first big crackdown ahead of the Lok Sabha polls, has taken down around 700 pages associated with various political...
MUMBAI: For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite...