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Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the...
Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both...
MUMBAI: Global advertising technology company, The Trade Desk (NASDAQ:TTD) announced Thursday the launch of its new trading platform, Solimar that will help marketers optimise their digital...
New Delhi: Global media and entertainment major ViacomCBS has announced that it will unify the company’s US and international businesses under a simplified global leadership structure....
MUMBAI: Data and media company Kantar has announced the appointment of Chris Jansen as group chief executive officer, effective 1 November. He is currently CEO at...
