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NEW DELHI: With Indian Premiere League (IPL) upon us, the brands associated with it and various teams have started their campaigns. One of the first to do...
MUMBAI: It’s Rs 100 crore and we aren’t talking about any Bollywood movie. It is about a defamation suit filed by Indian cricket team captain Mahendra...
Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20,...
MUMBAI: The final match of the IPL, which saw Kolkata Knight Riders win against Chennai Super Kings in the last over, has notched viewership of 8.92...
IPL franchise Chennai Super Kings has been slowly and steadily building its brand over the past four years on the back of its iconic captain Mahendra Singh Dhoni. The sustained efforts of the...
