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MUMBAI: The Covid2019 pandemic was an unforeseen catastrophe for the broadcast industry. With the months-long lockdown, ad revenues troughed, and as content dried up, viewers started...
MUMBAI: Telecom service provider Vodafone has announced the appointment of Carat, from the house of Dentsu Aegis Network (DAN), as its global media buying agency. As...
MUMBAI: Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out...
MUMBAI: Multinational media and digital marketing communications company, Dentsu Aegis Network has acquired 100 per cent stake in a Scotland based creative agency, Whitespace. Established in...
MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that...
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