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That the Broadcast Audience Research Council of India (BARC), the incumbent dominant audience measurement organisation in the country, has decided to reformat and revamp its existing...
MUMBAI: Even as India’s only television rating body BARC India plans to get into digital measurement arena, Star India has made a major splash and taken...
MUMBAI: BARC India has released its weekly viewership data on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast...
NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the...
MUMBAI: Star Plus and Rishtey continued to dominate their respective markets last week. In BARC India week 4, DD National continued to maintain its position in...
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