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MUMBAI: BARC India has announced the phased roll-out of its much-awaited digital measurement service. The digital products will be launched under the brand name EKAM (Sanskrit...
MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products....
MUMBAI: BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system. The six-member BARC India Disciplinary Council...
MUMBAI: The ‘Bharat’ story strengthened with expansion of rural measurement in TV and 4G data price wars deepened digital consumption, which were spurred further by mobile...
NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is in talks with DTH operators and MSOs for return path data...
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