NEW DELHI: OML and Bacardi are all set to go virtual with the Bacardi NH7 Weekender festival this December. The 11th edition of the multi-genre, multi-city...
MUMBAI: After a successful first season, Social Media Star with Janice is back to let the cat out of the bag on the digital lives of...
MUMBAI: Indian event industry’s apex body – Event and Entertainment Management Association (EEMA), which will be taking its annual awards global this year, has roped in...
MUMBAI: Localisation is the key factor to survive, today. As more and more brands, channels and groups enter different markets in the globalised world, they need...
MUMBAI: Bacardi has graduated from just beaches and parties to a more emotionally relevant standpoint linking the history of the 151-year-old brand with its audience’s current...