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Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has...
Mumbai: Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company’s Web 3.0 initiatives. In the third wave of...
Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement. The agency will be responsible to...
New Delhi: In business-to-business (b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress...
MUMBAI: Flipkart’s head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b...
