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MUMBAI: The interim budget of 2019 bolstered the preface of a ‘Digital India 2030’ with measures to aid the spread of digital technologies in India, getting...
MUMBAI: Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee...
MUMBAI: Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide...
MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not...
MUMBAI: BARC India has announced the phased roll-out of its much-awaited digital measurement service. The digital products will be launched under the brand name EKAM (Sanskrit...
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