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MUMBAI: Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising...
MUMBAI: DAN Consult, the consulting arm of Dentsu Aegis Network, has successfully scaled up winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s...
MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free-to-air (FTA) general...
MUMBAI: Union Budget 2018 has snuck up on us. This Thursday, the government will unveil its budget for fiscal year 2018-19 and many market watchers are...
MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website...
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