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A vibrant man, full of life and a twinkle that never leaves his eyes, Leo Burnett chairman and chief executive officer Arvind Sharma exudes charm. His...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
The idea‘s just taking off. After the youth TG which had the whole hearted attention of marketers in recent years, the spotlight is now trained on...
I fully endorse the entry of foreign direct investment in all sectors in the country, including that in print media. It will help shift the horizon...
Global recession and changing brand management techniques have contributed to the setting up of a Brand Belief System by Leo Burnett India. The new concept is...
