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Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without digital cable connections in the four metros after 1...
Mumbai: Chairman of Leo Burnett India Sub Continent Arvind Sharma has been elected as the new chairman of the Advertising Standards Council of India (ASCI) at...
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: TAM, the television ratings provider, has assured the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) that it will work...
