Mumbai: The recent advent of the metaverse—a continuous and virtual 3D world where users may interact with one another, hold meetings, and even shop for items—has...
Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital...
Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
New Delhi: The second wave of COVID-19 brought us back into a jarring reality that we in some fluke had disregarded as a battle won. We...
NEW DELHI: With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year,...