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MUMBAI: Nielsen Holdings, a leading global provider of information and insights into what consumers watch and buy, has said it has signed a definitive agreement to...
MUMBAI: Arbitron Inc. and CBS Radio have entered into a seven year agreement for Portable People Meter (PPM) radio ratings when the new audience ratings technology...
MUMBAI: Americans rate the importance and relevance of local commercial radio very highly, despite the entry of high-technology competition, a national survey commissioned by American Media...
Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first...
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